Too many businesses today are based on driving prices lower by screwing over somebody: pounding suppliers or squeezing employees. We’re the opposite. We put our employees first. If you take care of them, they will take care of your customers better than anybody else.
Our motivation
Jesper Brodin
CEO, Ikea
Like most retailers, we don’t know exactly where we will land at the end of it but our curiosity and willingness to create will be a guide for us.
Neil Blumenthal
CEO, Warby Parker
When you look at the reasons people leave companies, it’s usually because their boss is a jerk or because they aren’t learning and growing. So we spend a lot of time developing leaders internally and creating learning opportunities.